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Agency Culture

UGA CORE
‍PRINCIPLES

At UGA, we operate on four core pillars that power everything we do: Community, where artists and agents support one another through a trusted network; Transparency, built on open communication and clarity at every step; Ingenuity, where AI-powered systems replace bottlenecks with breakthrough opportunities; and Celebration, because every win — from a first audition to a career-defining role — deserves to be recognized. We're not just managing talent — we're reimagining how creative careers grow, scale, and thrive.

(01)
COMMUNITY
WE'VE BUILT OUR COMMUNITY FOR ARTISTS AROUND TRUST. 
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At UGA, we cultivate a supportive community where clients connect, collaborate, and flourish, fostering a shared sense of belonging and purpose.
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All clients and agents are connected through The UGA Hub powered by Basecamp, where they assist each other with auditions, marketing, planning, and mutual support.
(02)
TRANSPARENCY
AN OPEN SPACE TO STAY WELL 
INFORMED.
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At UGA, we prioritize transparency by ensuring clients feel informed and confident in their interactions with us, building trust through clear and honest communication.
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We provide clients with submission reports quarterly or upon request, allowing them to gauge their agent's activity in submitting them.
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Clients can utilize the report to identify current casting opportunities.
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The reports help clients plan which casting director workshops to attend and assess the effectiveness of their materials.
(03)
INGENUITY
SMART SYSTEMS,
MORE OPPORTUNITIES.
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We’ve engineered UGA to scale without losing the personal touch — giving our clients more castings, faster communication, and better visibility.
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At the core of our infrastructure is UGA OS, our custom-built operating system powered by AI, designed to run submissions, track deals, and streamline the entire client experience.
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Every client gets access to Ari, our AI assistant trained on UGA workflows — answering FAQs, tracking auditions, and offering real-time support.
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Behind the scenes, our AI-powered outreach and communication tools help us pitch smarter, follow up faster, and uncover opportunities before they hit the breakdowns.It’s a system built for speed, scale, and the success of working actors.
(04)
CELEBRATION
WE ACKNOWLEDGE THE SMALL
& THE BIG WINS!
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At UGA, we celebrate our clients' successes with enthusiasm and appreciation, recognizing their achievements and milestones as they progress on their journey.
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In our industry, success is often measured by bookings or the lack thereof. However, at UGA, wins come in many forms, from submitting their first significant audition and receiving a callback to booking a series regular role.
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We proudly share these achievements across social media and our internal communication platforms.
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Achievements are also celebrated through personal messages from our agents, enhancing the support and connection between UGA and its clients.

              UGA is truly a community like no other I’ve been a part of. They’re extremely organized, with systems, to empower the artist. They provide not only the art side of craft, but also the business to match. They are on top of all of the cutting edge that’s going on in the field..

Jeff Greene
And Just Like That, HBO

             I think the fact that there is a community period is what distinguishes UGA from other agencies. The basecamp, going to other shows, etc. etc. and the training program into becoming a client was extremely unique.

Nicholas Louis Turturro
Diabolical, ID

              UGA is truly a community. Having platform to directly connect with the other artists in the agency is such a gift.

Phoebe Dunn
FBI: Most Wanted, CBS
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UGA client pledge

At UGA, we pledge to our clients to uphold four key pillars for success: Community, where we cultivate a supportive network for artists and clients alike; Transparency, ensuring open communication and trust in every interaction; Visibility, maximizing exposure for our talents through strategic marketing and partnerships; and Celebration, where we honor every achievement, from submitting your first big audition to booking a series regular, with equal enthusiasm. Join us as we empower talents to shine in their careers.

Community
‍
At UGA, we cultivate a supportive community where clients connect, collaborate, and flourish, fostering a shared sense of belonging and purpose. All clients and agents are connected through The UGA Hub powered by Basecamp, where they assist each other with auditions, marketing, planning, and mutual support.

Transparency
‍
At UGA, we prioritize transparency by ensuring clients feel informed and confident in their interactions with us, building trust through clear and honest communication. We provide clients with submission reports quarterly or upon request, allowing them to gauge their agent's activity in submitting them. Clients can also utilize the report to identify current casting opportunities, helping them plan which casting director workshops to attend and assess the effectiveness of their materials.

Visability

At UGA, we respect and highlight each client's identity and values, promoting their talents authentically and in line with their preferences to ensure they shine brightly within their chosen sphere. We welcome personal choices and stand by our clients when they feel their preferences are not being respected on auditions, sets, and beyond. We take proactive measures to correct these issues.

Celebrations

At UGA, we celebrate our clients' successes with enthusiasm and appreciation, recognizing their achievements and milestones as they progress on their journey. In our industry, success is often measured by bookings or the lack thereof. However, at UGA, wins come in many forms, from submitting their first significant audition and receiving a callback to booking a series regular role. We proudly share these achievements across social media, our internal communication platforms, and through personal messages from our agents.